There are 3.52 billion women in the world who will tell you, that menstrual hygiene products are essential to lead a normal 'functional' life. However, several governments don’t think they are. They deem these items not essential and tax them accordingly.
This is a #BloodyDisgrace. So I decided to do something about it, galvanising the agency from creative and design through to the dev team. Everybody got onboard and added something to the campaign and learned a lot along the way.
With no budget aside from our time, we launched a social campaign to drive people to sign a UN petition to make it a basic human right to have access to sanitary pads, tampons, and mooncups.
Within the first 3 days of the campaign, we hit over one thousand signatures. But more importantly, we were featured in Stylist magazine, Radio 4’s women’s hour, by pro female rights activist Leyla Hussein in Cosmopolitan and numerous blogs. Helping to raise the profile of the debate both nationally and globally.
Inspired by feminist literature and the work of the guerrilla girls we created a suite of shareable online imagery targeted at different celebrities and companies encouraging them to sign the petition and play their part in making the world a better place for women.
To bring to life the 'collective' cost of the tampon tax. We also created a calculator that gave an estimated sum based on the users' age range.