As a part of the UK launch of EE - the first 4G network in the UK. I led the team tasked with demonstrating the technical benefits of 4G. Bringing the abstract idea of ‘4G speed’ to life through the playful ways we interact with our digital world.
One of the biggest launches in UK history. We delivered a campaign of work that covered everything from AR/print, outdoor and online display to interactive windows in-store.
With most interactive onsite experiences tending to be one-off events. We challenged ourselves to create an experience capable of activation across multiple locations with no cost implication.
By building a proprietary platform - we could use in-store wifi to distribute interactive content to the shop windows through Xbox Kinect and a projector. Bringing the new brand identity to life and creating a new way for customers to engage.